Challenges
Keyword Competition
Although the site had a strong domain authority (46) and substantial organic traffic (94,000 monthly), there was considerable opportunity to optimize for additional high-value government-related keywords, particularly in the context of intellectual property.
Backlink Quality
Despite having a large number of backlinks (61,300), a significant portion of these links were low-quality. The strategy required acquiring more authoritative and relevant links from trusted government, legal, and public service domains.
Content Localization
Serving both local (Saudi) and international audiences, there was a need to balance Arabic and English content optimization to improve user engagement and rankings in both languages.
Strategy and Actions Taken
On-Page Optimization
Extensive Keyword Research
We conducted a detailed keyword analysis, focusing on high-volume and high-intent terms related to intellectual property rights, patents, copyrights, and trademarks in both Arabic and English. This research informed content revisions, leading to better visibility for both local and international search queries.
Content Optimization
Content was updated to target both short-tail and long-tail keywords, relevant to governmental services and intellectual property. We also optimized headings, meta descriptions, and page titles to improve search engine visibility and click-through rates.
Schema Markup Implementation
Structured data (schema) was added to the site to help search engines better understand the content and improve visibility in search results for specific types of queries (e.g., government service offerings, legal guidelines).
Off-Page SEO & Link Building
Backlink Profile Enhancement
We launched a targeted campaign to secure high-authority backlinks from reputable government agencies, legal institutions, and intellectual property authorities. This contributed to improved trust and search engine rankings.
Outreach to Educational Institutions
Partnered with universities and research centers, which linked to SAIP.gov.sa as a trusted resource for intellectual property information. This helped build a stronger and more credible backlink profile.
Media Coverage and Public Mentions
Collaborated with local media and influential platforms to generate organic mentions of SAIP.gov.sa, increasing brand visibility and backlinks from news outlets and educational blogs.
Technical SEO Improvements
Site Speed Optimization
After conducting a technical audit, we implemented strategies to enhance page loading times, including compressing images, minimizing JavaScript, and utilizing browser caching. These improvements led to a more seamless user experience and positively affected the website’s rankings.
Mobile Optimization
Ensured the website was fully optimized for mobile users, with a focus on fast loading times and ease of navigation. This was crucial as a large portion of users access the site via mobile devices, particularly in the Middle East region.
Accessibility Improvements
Given that SAIP.gov.sa is a government site, ensuring accessibility compliance (e.g., WCAG guidelines) was a priority to cater to a diverse range of users, including those with disabilities.
Local and International SEO
Multilingual Content Strategy
SAIP.gov.sa serves both local and international audiences. We developed and optimized content in both Arabic and English, using hreflang tags to ensure that users were served the correct language version based on their location.
Local SEO Focus
For Saudi-based users, we optimized for local keywords and included relevant location-based information. We also focused on improving the site’s visibility on local directories and government listings.
Achieved
Organic Traffic Growth
SAIP.gov.sa saw a 25% increase in organic traffic, reaching approximately 117,500 monthly visitors. A majority of this traffic came from Saudi Arabia (79%) with a notable increase in users from international locations, particularly in the legal and intellectual property sectors.
Keyword Rankings
The website’s keyword rankings for high-value intellectual property and legal terms improved significantly. Many of these terms moved to the first page of search results, increasing visibility for key services and resources.
Backlink Profile Quality
SAIP.gov.sa’s backlink profile was enhanced through the acquisition of high-quality links from authoritative domains, resulting in an improvement in domain authority from 46 to 49. The diversification of backlinks from government and educational sources bolstered the site’s reputation as a trusted resource.
Technical and User Experience Improvements
Bounce rates decreased by 18%, and average session duration increased by 22%, reflecting better engagement due to faster load times and a more responsive design. Mobile and desktop users alike experienced smoother navigation, leading to higher user satisfaction and engagement.
Conclusion
The SEO strategy for SAIP.gov.sa successfully addressed the challenges of competing in a high-authority sector, leading to a significant boost in traffic, keyword rankings, and overall domain authority. By focusing on content optimization, high-quality link building, and technical improvements, the site strengthened its position as a leading resource for intellectual property services in Saudi Arabia and beyond.
This case study demonstrates the effectiveness of a well-rounded SEO approach for government platforms, emphasizing the importance of balancing technical performance, content relevancy, and authoritative link acquisition to achieve sustainable growth.